SPECIAL: How MSPs can make more money

The podcast powered by the MSP Marketing Edge Welcome to a very SPECIAL edition of the show, Episode 260, celebrating 5 years of the MSP Marketing Podcast with me, Paul Green. This episode’s been released five years to the day since we launched the podcast on the 5th of November, 2019. It’s a birthday! Amazing. Well back then, producer James and I figured it would run for a few months when we launched the first episode. “Hello, this is Paul Green and welcome to the first ever MSP marketing podcast. Now, my aim every single week is to give you some motivation, some ideas, some clever stuff that you can take that other MSPs are doing around the world and you can bring it into your business and really make a difference to your business quite quickly and quite dramatically.” Five years on, I’ve talked to some of the guests who’ve appeared over the years and asked them a big question – What’s the best idea you have to help MSPs make more money? We’ve split their answers into four different sections, starting of course with Marketing and Sales. Hi guys, it’s Jamie Warner here, CEO of eNerds and Invarosoft. And here’s my tip for how your MSP can make more money. Well, the good news is I’ve got two tips and as an MSP owner, this is coming from experience. I’m actually in the saddle selling at the moment. So my first tip is that you must learn how to increase your percentage success rate of converting new customers. Your only goal is to essentially convince that new client opportunity that your MSP is going to be a step up from where they went before. That is why clients look to change. They don’t look to change for technical reasons. They only look to change for a step up in the service experience. So that’s your job, to figure out what are the things that you can say in your IT services presentation that will demonstrate that your service methodology is a step up from where they’ve gone before. Now, obviously in the Invarosoft world, we use our customer experience technology to demonstrate to that customer how visually they’re going to get a step up in their service experience. And interestingly, we also use our QBR or our roadmap, TBR, whatever you want to call it. We use the methodology and the software that we use to do that and we demonstrate that to the customer as well, so they can see how our methodology and how our roadmapping and our gap analysis and our reporting is going to be a step up, and we show them examples of that when we are presenting our services. So that’s tip number one and that’s going to help you sign up more clients and grow your MSP. The other thing that doesn’t get spoken about, so tip number two, is that you absolutely have to treat your clients as a pipeline of opportunity from a QBR perspective. So every client essentially has a huge amount of things that you need to help them improve. It might be new switches, routers, firewalls, a project to go to the cloud with Office 365, whatever it happens to be. Put all your clients in a list, down the left hand side of an Excel spreadsheet, look at how much you think you could possibly sell them. Workstations and desktops tends to be a big part of that. And then look at the enormous pipeline you’ve got. Now, these are things that clients actually need. These are not things that they don’t need, and so the best MSPs that grow faster, there’s this concept of sales compression. It’s understanding you have a pipeline as it relates to the QBR side of things, going out and actually having a conversation with the customer to get them to make decisions. Which is what we do, the buying psychology of good, better, best when we present those recommendations to get buyers to ma...

Om Podcasten

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le