SPECIAL: Transform from MSP owner to entrepreneur

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL EDITION marking 250 episodes of the MSP Marketing Podcast with me, Paul Green. This week I have a very special guest – Brad Martineau. Brad helps people transform from being a business owner to truly being an entrepreneur. And as you can imagine, it’s about the way that you think and the action that you take. I think you are going to find him a huge inspiration.   Here are three big ideas from him: Make it easy: Business is easy but we make it hard for ourselves. Brad uses the acronym, ELF – Easy, Lucrative, Fun. Remember the business is there to feed your life (not the other way round): Don’t let the business dictate how you live your life. We have 3 currencies in life: Time, energy and money. Be careful where you invest these. A great business returns these currencies to you. Meet Brad Martineau.  Brad helps entrepreneurs build Smooth Scaling businesses through coaching and software tools. Brad has been married for 23 years, has 5 kids, 1 son-in-law and a granddaughter on the way. He loves fitted hats and playing and coaching basketball.   Hi, I’m Brad Martineau and I help entrepreneurs build businesses that they actually want rather than the ones that they just wake up one day and accidentally have. And what a great positioning statement that is. Brad, thank you so much for joining us, not just on the podcast, but on this very special episode as well. 250 episodes has taken quite a long time to get here, nearly five years, and I’m going to admit I’m a little bit of a fanboy of yours. You’ve been in my marketing journey and my entrepreneurial journey for getting on for about 18 years or so, and we’re going to talk a little bit about that in this podcast. When the opportunity came up to have you on, I had to jump on it and get you on and with this amazing episode coming up, this seemed the right thing to do. So what we’re going to do over the next 20 minutes or so is we’re going to explore what you’ve done in your entrepreneurial journey. You were involved really heavily with a popular CRM, which is still around today, which is actually the one that I use. We’re going to talk about that. We’re going to talk about different business things you’ve done, but where we’re getting to and the bulk of the interview is exactly as you just said, is about helping people have the business and the life that they really want because far too many MSPs, as we know, are completely driven by the business rather than the other way around. And obviously I know that as well that the MSP market very well. You’ve worked with quite a lot of the big players in this market and I’m sure you’re going to deliver a ton of value and drop some value bombs within this. Could I sound any more American as I’m doing this podcast? I don’t think I could. So Brad, tell us about your early career and what you got into it and the thing that got you onto this amazing entrepreneurial journey in the first place. Oh, that’s a really interesting question. So I was what I would call either an unwilling or an unknowing entrepreneur. So my working career started, I went and got a job, got married, got a job, and I was working as an admissions counsellor for an online university. And I didn’t recognise that I had entrepreneurial blood in me. And anyway, I was there. Everyone should have a job they hate, right? That’s like one of the best things you can do because you realise what you

Om Podcasten

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le