SPECIAL: Why this business owner will switch MSPs

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 294, of the MSP Marketing Podcast with me, Paul Green. I’m interviewing an ordinary business owner and he’s going to talk about why he’s unhappy with his MSP and is thinking of switching. SPECIAL: Why this business owner will switch MSPs For MSPs looking to find new clients, this is the holy grail. It’s taken nearly 18 months to arrange this, but boy is it going to be worth it. It’s a conversation with an ordinary business owner, the type of person who might be your dream client. It’s the number one wish I hear – I’m the owner of an awesome MSP, but it’s so hard to get new clients if only I could get in their head to find out what I could do to attract them, especially if they’re currently with another MSP who they’re thinking of leaving. Well, here we go. Now I’ve agreed to keep his identity anonymous so he can be extremely open with answers to questions like, why he’s unhappy with his current MSP, what’s changed in the last few years, what he likes and dislikes about them, and why he’s thinking of switching. Oh, and most importantly, what could you offer him that would win him and keep him in your business? Welcome to this very special episode of the podcast, and I have a treat for you today. This is an idea I’ve been trying to implement for years and years because I think it’s really going to help you get an insight into what happens in the head and the heart of an ordinary business owner when they may be thinking of switching MSPs. We’re going to interview today someone who’s been a friend of mine for over 25 years, but his identity is going to be kept a complete secret. In fact, I’ve given him a false name. I’ll introduce you to him in a second. He’s with an MSP right now that was acquired sometime in the past, and as I’ve been talking to him over the last few months, I’ve realised his satisfaction levels with his incumbent MSP have been going down and down and down. They’ve done nothing wrong, it’s all just tiny little things that have chipped away and he’s now getting to that point where he might be ready to switch MSPs. Let’s see if today we can figure out how he thinks, how he feels about his MSP and what are the things that he would go looking for from another MSP. If you can understand how ordinary people think and act, the chances of you getting them to come to your MSP goes up dramatically. So let me introduce you to my friend, we’re going to call him Jason. His real name is Sean, but we’re not going to use that, we’re going to call him Jason. That’s not his real name that was just a joke. Jason, thank you so much for jumping onto the call. Obviously we don’t want to identify you because we don’t want any awkward conversations between you and your incumbent MSP. So without revealing what you do as a business or where you’re based, just give us an idea of your company. So how many staff have you got? Are you like a professional services company or a consumer driven company? Give us a bit of an overview. We are I guess a professional services company. We’re a marketing business at heart, obviously based here in the UK, and we have got staff who are employed in the UK and in the Philippines. We’ve also got contractors in the UK and the Philippines as well. Okay, so you’re spread around the globe, even if that’s just two locations, which is a pretty common setup these days I think for many businesses. Obviously this is your business, you started this, you’ve grown this over a number of years. If you go back in your mind to when you first started to take on professional help. so before we talk about the switching and the dissatisfaction you might...

Om Podcasten

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le