The 3 big reasons your best technicians might leave you

The podcast powered by the MSP Marketing Edge Welcome to Episode 308 of the MSP Marketing Podcast with me, Paul Green. This week… The 3 big reasons your best technicians might leave you: Surely one of the greatest fears of any MSP is that of losing one of your key technicians. Let’s explore the three big reasons why they might leave and what you can do to address those. How to turn tech newbies into your MSP’s biggest fans: If you confuse your prospects and clients with technology, it’s likely they will disengage and divert their attention elsewhere. Everything needs to be explained in the easiest possible way. Control freak? Your MSP may struggle to grow: Business owners are control freaks and often get so caught up in the details that they struggle to grow. My special guest shares how he could help you to improve your business by letting go. Paul’s Personal Peer Group: Have you ever considered starting a podcast for your MSP? Here’s a few things you should consider before you dive in… The 3 big reasons your best technicians might leave you There are many fears that MSP owners have. One of them is of course being breached, another one is running out of cash. But surely one of the greatest fears is that of losing one of your key technicians. And I’m so sorry to even bring this up, but it’s something that we do need to talk about because there are always very specific reasons why any employee leaves any business. I want to explore the three big reasons that technicians might leave you so you can address those in your MSP before something terrible happens. You’ve probably heard that people don’t quit businesses, they quit managers or owners… whoever’s managing them. Well, this is absolutely true, and in fact, studies have consistently shown that 75% of voluntary exits are due to the boss and not due to the role itself. Another survey that I found on Google show that 57% of employees left their job because of frustrations with their manager or leadership. So here are the top three specific reasons that a technician might leave your business: The first is poor management – a lack of support, micromanagement, or even bad communication. Managers who don’t coach, who don’t listen or who don’t trust their people well they drive them away. The second reason is no meaningful growth or opportunities. High performers crave challenge and progression, and without it they get bored or worse, they leave. And the third reason is feelings of being undervalued or unrecognised. If your techs aren’t getting feedback, recognition or meaningful rewards, they’ll just look for a place that gives them those things. But now for the good parts and how to flip the script and keep your top tech talent engaged, motivated, and loyal: Number one – coach them, train them, invest in them. Make development a habit, not just lip service. Training, whether you do this yourself or whether you pay for them to have training, it boosts retention massively and tailored development plans show that you’re serious about their future. Plus, if you invest in leadership, you won’t end up with accidental managers who drive people away. And of course that’s good because as you can develop managers who work for you, it’s going to be easier for you to hand over the reins for the business at some point when you want to take life a little bit easier. And we do get there, I promise you we do. Number two – give them room to grow and give them meaningful work to d...

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Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le