The Intersection of Marketing and Psychology with Chelsea Burns

In this episode of the Peak Experience Podcast, Robert Forto interviews Chelsea Burns, a marketing psychologist with a focus on the intersection of psychology and marketing. Chelsea shares her academic journey, the importance of understanding the target audience, and the sense of belonging among female entrepreneurs. She discusses her recent study on female entrepreneurship, highlighting the impact of community and coaching on success. The conversation also delves into the nuances of psychological storytelling in marketing and the emotional aspects of consumer decision-making.

Om Podcasten

Peak Experience explores the topics of what experiential learning is to teambuilding and organizational development, what its role is, where it is headed and why it is more important now, than ever. Business owners, teachers, camp counselors, adventure therapists, and anyone who is interested in the outdoors, place-based, or experiential learning cohort will find content useful to their teaching. Listeners can expect ideas for direct implementation, thought provoking dialogue, interviews, as well as an opportunity to communicate with the hosts and share their experiences in the field of outdoor leadership and strategic management.