Ask better questions: The art of data analytics with Topgolf Callaway Brands’ Earth Reiser

Earth Reiser, the Director of Strategy and Innovation at Topgolf Callaway Brands, offers advice for navigating the murky waters of customer data and analytics, and how brands need to be mindful of customers' desire for privacy. She discusses the implications of the increasing call for privacy across various platforms, and why it's important to gather and use data ethically for decision making. Earth also offers advice on marketing analytics, and the art of asking the right questions when using data, without collecting data for its own sake.

Om Podcasten

This is a show for status quo busters inside enterprises who are ready to make change happen. We: ask people who have transformed big businesses how they’ve done it through three lenses: technology, mindset, and strategy. You: get the roadmap to creating change inside your own enterprise.