Earning authority: How a team of copywriters changed an airline

Hallur, Óskar and Edvardas took a messy process inside Icelandair and turned it into the company's competitive advantage. In this episode, they share how they did it, and how you can create your own "center of excellence" inside your organization - no matter your "rank".

Om Podcasten

This is a show for status quo busters inside enterprises who are ready to make change happen. We: ask people who have transformed big businesses how they’ve done it through three lenses: technology, mindset, and strategy. You: get the roadmap to creating change inside your own enterprise.