103. Rick Rubin on How to Make Something Great

From recording some of the first rap hits to revitalizing Johnny Cash's career, the legendary producer has had an extraordinary creative life. In this episode he talks about his new book and his art-making process — and helps Steve get in touch with his own artistic side.

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Freakonomics co-author Steve Levitt tracks down other high achievers for surprising, revealing conversations about their lives and obsessions. Join Levitt as he goes through the most interesting midlife crisis you’ve ever heard — and learn how a renegade sheriff is transforming Chicago's jail, how a biologist is finding the secrets of evolution in the Arctic tundra, and how a trivia champion memorized 160,000 flashcards. To get every show in the Freakonomics Radio Network without ads and a monthly bonus episode of Freakonomics Radio, start a free trial for SiriusXM Podcasts+ on Apple Podcasts or by visiting siriusxm.com/podcastsplus.