#13 - What are the 4 main Customer Experience focuses in B2B? - Interview of Aaron Pollet, CX Expert.

You can have a positive impact and start to boost your digital journey right now. It’s always a good moment to start. This week I have the chance to discuss with a CX Expert, Aaron Pollet. We focus on retention in B2B, starting with tackling the myths, seeing why retention is crucial, and Aaron lists the four main CX practices you should focus on. Useful links: How to create a Customer Journey MapThe full article with references & recapSign up for the Digital Letters Every week, ...

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I'm Amélie, your go-to transformation consultant and leadership coach with 15 years of experience. This podcast is your toolkit for bold leadership and brave living. Packed with insights, strategies, and real-talk interviews, it's designed to help you harness your human edge to drive impact and inspire others.Whether you're a corporate trailblazer or an entrepreneurial maverick, Brazen Leaders is your weekly dose of radical honesty and ambition. Embrace your true potential and take bold actions. Ready to unleash your inner leader? Let's get started!