#16 - What is good content and why is it so important today? Interview with Content Guru, Frederic Wauters.

This week I have the chance to discuss with Frédéric Wauters, Copywriter, Storyteller & Content Guru He shared his answers to some of the questions that preoccupy companies lately: - What is good content and why is it so important today? - Are storytelling skills the new competitive advantage in business? - Where should managers start with content in their projects? and of course... he told me some interesting stories and practical cases. Useful links: The full article w...

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I'm Amélie, your go-to transformation consultant and leadership coach with 15 years of experience. This podcast is your toolkit for bold leadership and brave living. Packed with insights, strategies, and real-talk interviews, it's designed to help you harness your human edge to drive impact and inspire others.Whether you're a corporate trailblazer or an entrepreneurial maverick, Brazen Leaders is your weekly dose of radical honesty and ambition. Embrace your true potential and take bold actions. Ready to unleash your inner leader? Let's get started!