#40 - Psychology in marketing: manipulation or understanding?
Interest in the link between psychology and marketing is rising. But should we be concerned about this? Using social proof, scarcity, reciprocity, loss aversion and so on… These are all psychological tricks we’re sensitive to, no matter whether we’re aware of them or not. But what are they being used for? To increase conversions? Doesn’t that limit what we know about the importance and value of psychology? It might seem like it’s new and clever to turn marketing into a form of neuroscience, b...