Pricing Psychology, AOV, How to RAISE Prices & Get MORE Conversions | Performance Marketing Podcast | Paid Social, Paid Search, E-Commerce, DTC Digital Marketing

This episode has many easy ways to increase your AOV/LTV, leverage pricing psychology and marketing strategies for high price items.

  • Easy AOV/LTV boost tactics: upsell/cross-sell apps, buy now/pay later, progress bars with deals, RAISING YOUR PRICES & more
  • Pricing psychology
  • Marketing strategies to sell higher priced products seamlessly
  • How to add email/SMS to your paid social funnel
  • How to add subscription options for non-consumable products & more
    • The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007

    Om Podcasten

    Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.