3 Astonishing New TikTok Features You Didn’t Know About…Until Now

Ralph and Lauren are talking about the evolving world of TikTok commerce with two powerhouse guests from TikTok, Michelle Caglar and Jose Villalobos. They’re discussing the game-changing tools Smart Plus and GMV Max, breaking down how brands—whether they're TikTok Shop veterans or just getting started—can leverage automation, creative authenticity, and ROI-driven strategies to scale smarter, not harder. This episode is a must-listen for marketers looking to turn TikTok into their next big growth channel while keeping their campaigns efficient, creative, and downright profitable.Chapters00:00:00 – Where Algorithms Meet Ambition00:00:45 – Guest Stars: Michelle Caglar and Jose Villalobos00:03:25 – Behind the Hashtag: Stories That Sell00:07:30 – Affiliate Hustle: The Influencer Blueprint00:17:07 – Smart Ads, Smarter Results00:25:50 – Creative Automation: Ads That Think00:26:56 – GMV Max: ROI on Autopilot00:28:03 – Paid vs. Organic: The Traffic Tango00:29:14 – Performance, Perfected00:33:46 – Success Chronicles: Lessons from the Frontlines00:35:48 – Scaling Secrets: Bigger Budgets, Bigger Wins00:38:01 – $200 Playbook: Small Budget, Big Moves00:47:47 – Final Nuggets of WisdomLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite AppSumo - 13% off with code traffic13

Om Podcasten

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.