Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey Listen To Learn: What it means to triangulate your data Choosing your attribution model The importance of moving away from constantly checking your account (and why it will save your sanity!) Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing BotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode: Get the Tactical Troubleshooting Checklist For FREE ($297 Value) Ralph on Twitter Andrew Foxwell on Twitter Dee Deng on Twitter Eric Seufert on Twitter Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14 Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.