How The Tier 11 Data Suite Pinpointed $2,304,177 in Lost Revenue for Airsculpt®

Ralph is sharing an episode he was on of ‘Living the Red Life’ with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a $500,000 ad spend using the Tier 11 Data Suite. They discuss the importance of attribution tracking beyond Meta's standard 7-day and 28-day reporting windows, particularly for high-ticket offers with long sales cycles. Ralph shares how a strategic offer—a free Botox injection—led to upsells worth thousands of dollars, but only became visible through long-term attribution tracking tools like Wicked Reports. They also touch on the challenges of managing data across multiple disconnected CRMs, the evolving complexity of advertising in 2024, and the critical role of understanding lifetime customer value. This episode is a must-listen for marketers navigating multi-channel ad strategies and long buyer journeys.Chapters00:00 – The Starting Gate: Where Strategies Take Shape00:05 – $500K Input, $2.4M Output: The Revenue Alchemy01:56 – The Two-Step Secret: From Small Ticket to Big Wins02:57 – Digital Detective Work: Tools That Reveal the Invisible03:56 – MOBU Unlocked: A New Era in Ad Buying04:24 – Rudy’s Red Pill: Marketing in 202505:41 – Chaos to Clarity: Multi-Channel Mastery11:18 – The Attribution Game: Third-Party Tools Exposed18:09 – Botox & Big Numbers: The Case Study Playbook24:31 – The Crystal Ball: Marketing's Future Revealed25:08 – Lessons from the Trenches: Ralph’s Business Playbook30:31 – The Final Frame: Key Takeaways Locked InLINKS AND RESOURCES:Get started with business tools from MetaAirSculptAbout attribution windows in Meta Ads ManagerAbout attribution windows in Meta Ads ManagerAbout Meta Ads ReportingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this...

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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.