How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo

Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.Chapters:00:00:00 - Unveiling the Power of AI in Marketing: A New Era Begins00:02:00 - Meta's Magic: Transforming Leads with Innovative Forms00:04:00 - AI Tools: The Secret Weapon for Time-Saving and Efficiency00:06:00 - Navigating the Maze of Data Privacy in Digital Ads00:08:00 - Crafting Questions that Connect: A Masterclass in Engagement00:10:00 - Beyond Meta: Balancing Platform Power with Marketing Savvy00:12:00 - Crafting the Perfect Lead Form: An Art and Science00:14:00 - CRM and Meta: A Symphony of Integration for Marketers00:16:00 - Tackling iOS Updates: Marketing Strategies in the Apple Era00:18:00 - In-App Ingenuity: Winning Strategies for Marketers00:20:00 - Europe's Privacy Puzzle: How Marketers Can Stay Compliant00:22:00 - Mastering the Art of Data Collection in a Privacy-Centric World00:24:00 - Deep Dives into Digital Marketing: Expert Insights Unveiled00:26:00 - Adapting to Privacy Norms: A New Challenge for Marketers00:28:00 - The Conditional Logic Conundrum in Lead Generation00:30:00 - Tracking's Future in Marketing: Staying Ahead of the Curve00:32:00 - Digital Ads Reimagined: Engaging Customers Like Never Before00:34:00 - Preparing for the Digital Marketing Revolution00:36:00 - AI in Action: Real-World Marketing Tactics Uncovered00:38:00 - Exclusive Tips for Digital Marketing Gurus00:40:00 - The Episode's Best Bits: Key Insights and Strategies00:42:00 - Sneak Peek: What's Next in Marketing Mastery00:44:00 - Wrapping Up: The Ultimate Marketing Insights RoundupLINKS AND RESOURCES:Shops ads: Help boost your sales and ROAS on Facebook and InstagramSearch Results for: Lauren PetrulloSearch Results for: KobiAbout instant formsHow to create a lead ad from your Facebook PagePerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with

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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.