The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies that focus on generating demand rather than just capturing it. You’re going to learn advanced techniques for optimizing ad campaigns, leveraging both Meta and Google platforms, and ensuring a holistic approach to marketing metrics that drive true business growth. Whether you're a seasoned marketer or new to the field, you’ll gain valuable perspectives on maximizing the impact of your digital advertising efforts!Chapters:00:00:00 Welcome to the Perpetual Traffic Podcast - The Journey Begins00:00:35 Unpacking the Evolution of Marketing Metrics - A Fresh Perspective00:01:54 Meet John Moran - Mastering Marketing Performance Indicators00:02:43 Why Business Metrics Matter - Insights for Growth00:04:53 Our First YouTube Live with John Moran - Going Live!00:06:47 Digital Marketing Essentials - The Core Elements00:11:12 Traffic and Business Health - Key Understandings00:18:23 Meta and Google Performance Case Study - Real-World Applications00:25:14 The Role of Incrementality Testing - Measuring True Impact00:29:07 Attribution Challenges and Solutions - Navigating Complexity00:33:32 Innovative Techniques for Traffic Generation - Beyond Basics00:37:46 Creative Strategies for Audience Engagement - Innovative Approaches00:40:13 Levels of Engagement - Comprehensive Explanations00:43:38 Remarketing and Sales Cycles - Advanced Techniques00:48:46 Interactive Q&A Session - Audience Insights and Questions00:57:54 Key Takeaways and Practical Tips - Applying the Knowledge01:05:13 Final Thoughts and Announcements - Wrapping UpLINKS AND RESOURCES:Tier 11 on YouTube Get Your Marketing Performance Indicators™ Checklist Now!The MPI GlossaryPT on TelegramPrevious John Moran Episodes!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for...

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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.