What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing

Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and tailored content creation are shifting in 2025, especially for e-commerce, local businesses, and info products. Eddie shares firsthand insights on creating impactful ads, handling post-holiday marketing, and using AI effectively without overcomplicating campaigns. This conversation dives into what's working now and how brands can position themselves for what's next.Chapters00:00:00 - Kickoff: Welcome to Perpetual Traffic00:01:23 - The Story Behind Eddie Maalouf & Bold Marketing Moves00:04:24 - 2025 Predictions: Affiliate Marketing’s Trust Game00:08:38 - Future-Proofing Info Products00:12:36 - Winning Tactics for Local Business Marketing00:14:00 - Ads That Work for Local Audiences00:17:23 - Post-Black Friday: Next Steps for E-commerce00:18:37 - Upcoming Trends for New Year Sales00:20:02 - Agency Insider: Insights from the Frontlines00:23:47 - Effective Media Buying00:28:10 - AI’s Role in Shaping Marketing00:32:09 - The Evolution of Interactive Advertising00:37:16 - Final Predictions and TakeawaysLINKS AND RESOURCES:Eddie Maalouf on LinkedInBAD MarketingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite AppSumo - 13% off with code traffic13

Om Podcasten

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.