Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)

Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes flipping the script on shock marketing to Tom Brady’s Duracell-powered longevity, they chat about what worked, what flopped, and what brands should do after the big game to keep the momentum going. Whether you’re here for the ads, the strategy, or just to hear Ralph admit that Lauren might be funnier than him, this one’s for you. Stay tuned for part two coming soon!Chapters:00:00:00 – Perpetual Traffic Enters the Chat00:00:47 – Football? Or Just an Ad Delivery System?00:03:42 – Why Super Bowl Ads Are Basically the Oscars for Marketers00:04:08 – Kendrick Lamar, X’s & O’s, and a Halftime Show Divided00:06:19 – Shock, Awe, and Millions of Ad Dollars at Play00:08:56 – The Most Talked-About Commercial (Hint: Boobs & Wanda Sykes)00:12:33 – Did Novartis Just Win the Super Bowl? Or…?00:17:18 – Post Malone, Shane Gillis & Bud Light’s Redemption Arc00:20:43 – NASCAR's Big Swing & The Demographic They’re Betting On00:26:29 – Tom Brady, Duracell, and the Most Unexpectedly Brilliant Ad00:28:57 – Wrapping It Up: The Ads That Worked, The Ones That FloppedLINKS AND RESOURCES:Best Super Bowl 2025 Commercials Ad Meter RankingBreast Cancer Super Bowl Commercial with Wanda SykesLeslie Jones Stops Your Annoying Relatives from Ruining Thanksgiving | The Daily ShowWatch All the Ads of Super Bowl 2025The 10 Most Viewed Super Bowls of All TimeOntario Commercial Highlighting Contributions to the USACharted: The Rising Cost of Super Bowl Ads 1965-2025Tier 11Mongoose MediaTier 11 JobsPerpetual TrafficMarketing Performance Indicators™ ChecklistPerpetual Traffic on YouTubeTier 11 on YouTubeConnect with Lauren on InstagramConnect with Ralph on...

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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.