132. Paul Faust, RingBoost — Vanity Phone Numbers: Brand Consistency and Client Recognition
While the competition clamors for attention, a custom phone number leads clients directly to you. A phone number remembered days or decades later is well worth the investment. Today we catch up with vanity phone number guru and marketing expert Paul Faust. President at RingBoost, Paul offers practical advice on brand consistency across all client-facing assets. And we dive deep into building a fulfilling existence by beefing up your life resume. What's In This Episode? Who is Paul Faust? Why does every firm need a vanity number? Local area codes or 800 numbers - which is better? How long can the vanity number be? Why is a last name not always the best option for a vanity number? What practical brand applications come with purchasing a vanity number? How can Build Your Life Resume help create a more fulfilling existence?