321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall

PIMCON 2025 Tickets On Sale Now —--> Get yours today! You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass tort litigation, even the sharpest teams need an edge. Lisa Gorshe and Cara Wall have found it. In this episode of Personal Injury Mastermind, discover how forward-thinking attorneys are using AI not to replace legal judgment—but to sharpen it. From eDiscovery to cross-examination prep, Lisa and Cara reveal how AI is helping mass tort firms scale smarter, move faster, and fight harder for their clients. They’re not talking about hypotheticals. This is hands-on insight from two litigators testing tools, navigating ethical gray areas, and presenting together at Mass Torts Made Perfect. Whether you're AI-curious or deep into prompt engineering, this episode will change how you think about the tech reshaping the industry. Key insights: What happens when your AI assistant knows your case better than your associate? The one AI feature that helped organize 20,000+ pages—and saved weeks of manual work Why seasoned trial lawyers are turning to AI for cross-exams (and what they’re not trusting it with) The surprising metaphor trick that unlocked a powerful opening statement What happens when you treat AI like a coworker—with a name, role, and attitude The real reason AI won’t replace lawyers (but will absolutely replace something else) Guest Details Lisa Ann Gorshe Managing Attorney | Johnson // Becker, Lisa brings over 25 years of experience in mass torts and complex litigation. Known for her even-tempered leadership and strategic insight, she’s guided her firm through massive technological shifts with a steady hand and open mind. Johnson Becker | LinkedIn Carasusana “Cara” Wall Partner | Zoll & Kranz, A rising force in PI and mass torts, Cara blends courtroom skill with tech fluency. She’s part of a new generation of lawyers who treat AI like a teammate—and know how to use it to get results. Zoll & Kranz | LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

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Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.