323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning

They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this episode of Personal Injury Mastermind,  AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest. From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge marketing to create a PI powerhouse. Key insights: Why the brothers prioritized bottom-of-funnel leads before brand building Creating a custom Salesforce ecosystem that drives better decisions faster Implementing a baseball-inspired "WAR" performance metric for attorneys How they're integrating AI across every aspect of their practice The spite-driven NFL lawsuit that launched their firm PIMCON 2025 Tickets On Sale Now: Get yours today! Help shape the future of PIM, take the quick survey here. Guest Details AJ and Ryan Bruning are partners at Bruning Law Firm, one of the fastest-growing personal injury firms in the Midwest. After taking over their father's litigation-focused practice, they've transformed it into a data-driven powerhouse by combining trial experience with sophisticated marketing and operations. Bruning Law Firm: Website | Instagram Ryan Bruning: LinkedIn AJ Bruning: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

Om Podcasten

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.