Who are today's experts? – LIVE

In another live edition of the ReD podcast, we are joined by Taylor Price, a leading Gen Z financial expert with over a million followers on TikTok, and Matt Klein, a writer, cultural theorist and head of foresight at Reddit, to discuss what spaces or figures people are turning to as trust in traditional sources of authority is in decline. In the conversation, we get into the "who" – has relatability become the new stand-in for expertise? – the "where" – what are some of the tradeoffs to finding expertise in smaller, community-based online spaces? – and the "how" – what can traditional institutions learn from these spaces about meaningfully connecting with consumers? We also covered the growing homogenisation of culture, the ability for AI to both disrupt and affirm existing models of authority and when brands should, and shouldn't, hand over power to their consumers. The panel was hosted by ReD's editorial director Matthew Janney, as part of our wider exploration on where authority comes from today.

Om Podcasten

How are the algorithms in our lives holding us back? What are the most pressing problems of urban residents businesses can help resolve? What can other sectors learn from how the luxury industry is getting sustainability right? These are some of the questions we unpack in season two of the Phenomena podcast by ReD Associates, which explores how a deep understanding of human behaviour can help shape better business strategy. 'Leading with Perspective', a new season of the Phenomena Podcast launches in June 2024, and is all about leadership, transformation and strategic thinking with a brand new episode each month. Leading with Perspective features engaging conversations with top industry leaders on how they effected change within their organisation, their industry and the wider culture.