594: Heidi Thompson – Why Your Photography Marketing Might Be Failing & How to Fix It
Premium Members, click here to access this interview in the premium area Heidi Thompson of www.evolveyourweddingbusiness.com is a wedding business coach, marketing strategist and best-selling author. She was last featured on the podcast for episode 218, where she shared how you can clone your best photography clients. She believes that too many photographers get into photography for some kind of freedom—freedom from working for a boss, working the 9-5, basically, having the freedom to spend their time the way they want to. In many cases, however, photographers work harder than they would in a regular job as an employee. Her job is to help you reclaim your time, escape burnout and love your business. On her website, she says to think of her as your tough-love business bestie who will call you out on your B.S. and give it to you straight because she truly wants the best for you. Before teaching marketing to wedding professionals, she marketed a lot of things, including poo! Yes, human poo for a company that specialises in fecal transplants. She says if she can market poo, she can certainly help you market your photography! In this episode, Heidi shares why your photography marketing might be failing and how to fix it. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I'm all for experimenting and trying new things and seeing what you can make work. But what I always tell my clients is you need to limit yourself to one experiment at a time, because if you don't, you really can't give it your all. You're gonna kind of half ass it, and then you never know, are the results you're getting from that, because you didn't really go all out with it, or is it actually not a good fit for your business. – Heidi Thompson You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. Most people don't have time, and that's a huge, huge problem, because if you don't have time to market your business, you're probably not going to get a whole lot of business, so we have to make the time for that. And the first thing I have people do is actually audit where they're spending their time. – Heidi Thompson In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Heidi shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways a...