#22 Nuw - Tokenisation of swapping pre-loved clothes
I was thrilled to be joined by guest investor, Alex Dunsdon. Alex was previously head of central strategy and business development director for M&C Saatchi. He was also co-founder of thebakery.com from Dec 2012 to Jan 2020, which enables corporates to drive meaningful innovation, as well as creating partnerships with startups. Alex moved on to be chief of staff at Redbrain, one of Europe's fastest-growing companies, helping them transform from startup to scaleup. Currently, Alex set up, and is partner at, Saatchi invest and is LP for Potential Climate Ventures who want to have a global scale impact on the climate - currently invested in and advising over 130 companies. Alex also set up Potential, which is set up to help the 7bn people in the world who have talent but no opportunity. Their mission is to find, foster and fund crazy, unusual, and innovative startups. Alex was also a seed cheque investor into Citymapper, Farewill and Ometria, as well as circa 20 other companies. Alex is also very keen on cryptocurrency so we bent his year at the start of the episode on all things Bitcoin and beyond. We listened to the pitch from Aisling Byrne, founder of Nuw, who are looking to help their users reduce the environmental impact of fashion, and gain unlimited access to the community’s shared wardrobe. While there are other fashion swapping/2nd hand fashion sites out there, Nuw have used a unique token system to ensure users trade the same quality of clothes, while taking money out of the whole equation. They have some very positive early traction including high repeat usage rates and are raising funds to help scale the product and market with the aim of having 12m active users over the next 3-5 years. We dug deep on scaling a marketplace, the revenue model, subscriptions, competition and feasibility of scaling the userbase so quickly. Brought to you by my Startup Playground, Horseplay Ventures - https://horseplay.ventures/ Nuw - https://www.thenuwardrobe.com/ Alex Dunsdon - https://www.linkedin.com/in/alexdunsdon/