70: Build a Referral Engine with John Jantsch
There a few classic books—and business concepts—that I declare must-reads for every solopreneur and side-hustler I work with, and The Referral Engine is one of them. Especially if you're someone who bristles at so much of the online marketing tactics out there like I do, referrals are one of the best ways to get new clients. There is already a foundation of trust established with the incoming client, and it means that you exceeded expectations enough for the referring client to authentically spread the word about your services. In this week's show, business master-thinker John Jantsch and I dive into exactly how to create delightful experiences and systems that will make referrals a key part of your business, not just a happy accident. 📝 Check out full show notes from this episode with links to resources mentioned at http://pivotmethod.com/70 Learn more about your ad choices. Visit megaphone.fm/adchoices