Place Branding Trends & Priorities 2021

As the world looks forward to a more positive 2021, economic developers, community builders, FDI and talent attraction agencies and other place brand managers have a lot on their plate with respect to building an optimistic narrative for their country and city. In this episode, TPBO founder and editor, Florian Kaefer shares his key takeaways from a recent session of the Place Brand Observer panel of place branding specialists, on the key trends and priorities in 2021.

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The Place Brand Leaders podcast, by The Place Brand Observer, offers engaging conversations on place branding and development. Created by Florian Kaefer, with virtual co-hosts Anna and David, each episode explores strategies, stories, and sustainable practices that shape the reputation of places worldwide. It’s a resource for place marketers, developers, and anyone interested in creating positive change and making destinations stand out.