Pricing Strategies: Behind the Odoo Price

Sebastien Bruyr, CCO at Odoo, is taking us along the dynamics that shaped one of Odoo’s most significant decisions: changing its pricing strategy to put value creation over money, allowing anyone to build a business for only 25$ a month. We explored how a pricing strategy evolves and how it can combine value creation, strategic growth, and international expansion. ______________________________________________________ Whether you are a business owner, entrepreneur, customer, partner, or any...

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Ready for the ultimate software conversation? At Planet Odoo, we’re passionate about the powerful role a software plays driving business scaling and economic growth. From emerging technologies to leadership, industries, marketing, and finance, we cover it all, tying it back to the real-world outcomes on businesses like yours. Don’t just understand software, understand how it impacts the world.