S4 EP2: Go Luck Yourself: 40 ways to stack the odds in your brand’s favor
In this episode, we’re getting lucky! Despite it being mentioned in only 2% of management books and theories, luck can play a big role in your work and it’s within your powers to make it happen. Sure, you can stumble into luck, but wouldn’t’you rather create your own chances that get you where you want to go? To find out how, join Andy Nairn, Campaign UK award-winning strategist 3 years in a row, founding partner of Lucky Generals, and author of Go Luck Yourself: 40 ways to stack the odds in your brand's favor, Lynette Xanders, director of brand strategy at Truth Collective, and, of course, John Roberts, chief strategy officer at Truth Collective, as they share how to get luck under your control, or not, and what it means for small agencies. Key Takeaways: How to take your luck in life from private to public 4 ways to stack the odds in your favor Setting the table so the fairies show up How to sell luck to your clients Why “the harder you work, the luckier you get" mindset is not all it’s cracked up to be, and can also be damaging