StratFest 2021: A Review of the Day and Why the Old Ways Will Win in the “New Normal”

It’s Season 3 of Planner Parley and you know what that means: StratFest! Our team was there in full force to look at strategy from every angle, be it our humanity, our plurality, or our place in moving society forward. Join Steve Kozel, VP and director of strategy at OBP, Stefanie Zawack, senior strategic planner at Marcus Thomas, LLC, and John Roberts, chief strategy officer at Truth Collective as they recap what this year’s festival brought, taught, and challenged, and what it means for small agencies. Key takeaways: Data + creativity – how expansive we can be as strategists Fostering cross-skill expectations – the act of asking “What If?” The Great Resignation – branding the broken agency legacy models The strategist’s overlooked role – how to bring your client along

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Planner Parley brings together marketing strategists under a flag of truce to talk about the challenges and triumphs they face every day. Listen along to learn strategies for strategy from some of the smartest marketers in the business. Planner Parley is a production of Truth Collective in partnership with the 4A’s.