Connecting with Your Target Audience Through Video (with Marianne Bratt Ricketts, CEO & Founder, Vibbio)

Videos engage. They educate and they help us to remember things in ways that written text cannot. Surprisingly, one of the most important places to use videos is towards your own internal employees. According to Forrester Research, employees are 75% more likely to watch a video than to read documents, emails, or web articles. So how do you get started using video as a communication tool inside your company?

Om Podcasten

Welcome to Playing the Long Game, a show that's dedicated to helping B2B companies create long-lasting customer relationships. Playing the Long Game is about being human and leading with empathy through every touchpoint in the customer journey, both human and digital. I want to inspire you to think of buyers and customers as people, not as just a number. In each episode, I will bring you conversations with leading business professionals and experts who share tips, stories and advice on how to create long-lasting customer relationships through every step of the customer journey. Whether you’re on an internal team, in sales, marketing or service, this podcast can be your masterclass to learning everything you need to connect and build trust with your customers.