Meyru's Nic Grunewald on the Power of Authenticity

After self-recording their debut album, Good to See You, New York indie rockers Meyru supported the album's release with a series of sold-out shows all over New York City, San Francisco, Atlanta, DC, and Charlotte. The album’s single "She" found breakaway success on streaming platforms, allowing Meyru to reach a truly global fanbase. Lead singer Nic Grunewald sits down with Brian and Nick to discuss the band's future plans and new single "I'd Ask... But I Know You're Alright", as well as the strategies that are working for an indie band in a post-Covid world.  Show Notes: [0:55] Nic tells us about moving to New York City as a musician starting out, and the difficulties of dealing with the pandemic in 2020. [4:34] How the band got in touch with legendary sound engineer Dan Millis. [6:58] Nic discusses the digital avenues and strategies that are working for Meyru, and how to hold onto fans and keep them engaged. [15:40] How Meyru manages their social media and figured out what works and feels authentic for them. [19:07] Meyru’s approach to live-streaming. [24:00] How digital media like YouTube, Spotify, and TikTok is changing the way artists release and write songs. [34:33] The genesis of Meyru’s new single "I’d Ask... But I Know You’re Alright," and what makes something a pop song. [38:52] Hear "I’d Ask... But I Know You’re Alright" Follow Meyru on Instagram and Spotify.

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PlusMusic is on a mission to bring soundtracks from indie artists around the world to new and exciting video games. Our podcast is an extension of that goal. Hosted by co-founders and lifelong musicians Nick Venti (Republic of Letters) and Brian Karscig (Louis XIV, The Killers), the Music 3.0 Podcast is designed to both inform and entertain. We keep it friendly, casual and guest-focused. Whether you're looking looking for career building advice or you're simply curious, we invite you to join us for conversations with some of the most interesting creators and founders in the music space.