Christine Osazuwa has managed to combine her various passions into roles consulting and working with music startups, venues, festivals, radio stations and labels, bridging the gap between music, data & business. She spent 2 years in Stockholm most recently as the Head of Data & Insights for Universal Music Sweden before calling London home working as the Global Marketing Director for Data & Insights at Warner Music Group. In October 2021, Christine joined the live music & travel tech startup, Pollen, where she helps to curate one-of-a-kind music experiences. Christine sits down with Brian and Nick to share her various insights into what works and what doesn’t in today’s music industry. Show Notes: [2:12] How music data points have changed from the pre-digital era to now. [6:53] Why you shouldn’t buy likes, plays or followers. [8:40] Christine discusses her background in marketing and web development. [11:08] What is and is not working for the industry in terms of data collection. [16:22] An intro to Pollen and what they do, plus a discussion of trends in live music experiences and streaming. [29:30] Christine’s advice for up and coming artists. [39:40] Smaller strategies to develop a Minimum Viable Product. [41:40] Christine tells us about the Measure Of Music conference. Follow Christine on LinkedIn, and check out Measure of Music and Always Wanting More.