Beyond Assumptions:Aligning Work to Real Customer Behavior
Most of us work hard, but often, on the wrong things. It’s a bit ironic because organizations exist to provide some kind of value to customers, yet too often they don’t have a clear understanding of who these customers really are or what they need. Author and consultant Jeff Gothelf sits down with Rob and reminds us that what’s needed is a system that, above all else, considers customer behavior, and he tells us how.