6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered0:00 A new podcast growth experiment3:21 Introducing Sound Judgment6:24 Crafting your show’s Sound Vision16:06 Structuring your episodes for impact & retention18:54 Thinking in scenes23:20 Surprise: The unexpected emotion behind all great podcast episodes35:42 Why specifics are the key to unlocking memorability and emotion40:20 Our analysis of the Sound Judgment episode42:17 Digging deeper into defining your sound vision47:35 How we use scenes to structure this show51:33 How to incorporate surprise & suspense into your episodes58:47 How to be a more specific (and thus, better) interviewer1:01:52 The elements of a fantastic cross-promotion pitch⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceListen & Subscribe to Sound JudgmentThe Story GridYouTube: Brandon McNultyOn BeingWild BoysFamous & GravySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Om Podcasten

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.