The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered00:00 Does advertising actually work? 01:39 Our personal experience with advertising 08:35 Understanding advertising metrics 11:24 Podcast advertising platforms & methods 22:22 Real vs fake listeners 25:00 Advertising pitfalls to watch out for 25:39 Best practices for podcast ads 25:56 Crafting effective ads 29:16 Retargeting strategies 32:33 Multi-touchpoint ad campaings 34:37 Advanced advertising techniques 44:21 How we’d allocate a $10k budget⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️Resources MentionedJay Clouse's The LabCorey Haines and SwipeFilesKattie Laur and Pod the NorthTerry O'Reilly and the podcast "Under the Influence"Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackAbout Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.

Om Podcasten

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.