The Hard Truth About Growing A Podcast Today (& How You Can Beat the Odds)

Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options.This pattern shows up everywhere, and it's known as the Power Law.In this episode, we're breaking down the math behind the power curve as it relates to podcasting, whether you should actually be aiming to be at the peak of the curve, and how to set realistic and achievable goals related to your show.📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better Topics Covered00:00 Introduction05:10 Understanding the Power Law Curve and it's impact on podcasting14:25 Why you shouldn't settle for creating an "average" podcast… and strategies for stand-out26:40 Unpacking the download data in the Podcast Marketing Trends 2023 Report37:15 Aligning expectations and setting realistic goals⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesComplete the Podcast Marketing Trends 2024 SurveySubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

Om Podcasten

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.