Priscilla and Stephanie Robotham Live at IIeX Forward 2020

This episode was originally a live podcast, broadcast during IIeX Forward 2020 by Greenbook on June 15. In this episode, Priscilla McKinney talks with Stephanie Robotham, CMO of Gainsight about mindset shifts toward customer-centric thinking. They also discuss the role of marketing in insights, humanistic presence, and thought leadership.  IIeX Forward 2020, a new virtual conference, was presented by Greenbook. The event featured 2 full days of content with over 45 sessions broadcast live to a worldwide audience. 

Om Podcasten

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.