Tapping into Narrative Research and Behavioral Science with Leigh Caldwell

There's been a tradition in some aspects of the humanities and social science academic world of using narrative research to listen to people and discover unheard messages and ideas. Now that has crossed over into the quantitative research world. Leigh Caldwell, Partner at Irrational Agency, joins Priscilla McKinney in this episode of Ponderings from the Perch to dive deep into narrative research as it relates to behavioral science. So how does narrative research collectively bring a better understanding of consumers to the table?

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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.