The Shrinking Space Between Band T-Shirt and High Fashion

Merch has become a crucial part of a musician’s rise. Here’s how it’s evolved. Guests: Procell's Brian Procell; The Cut's Emilia Petrarca; and Grailed's Lawrence Schlossman.

Om Podcasten

The Popcast is hosted by Jon Caramanica, a pop music critic for The New York Times. It covers the latest in popular music criticism, trends and news. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. Also, for more podcasts and narrated articles, download The New York Times app at nytimes.com/app.