TikTok and the Pop Music Rough Draft

The wildly popular platform has reshaped pop during the coronavirus pandemic, and changed how record labels grapple with unpredictable virality. Guest: Caryn Ganz.

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The Popcast is hosted by Jon Caramanica, a pop music critic for The New York Times. It covers the latest in popular music criticism, trends and news. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. Also, for more podcasts and narrated articles, download The New York Times app at nytimes.com/app.