TikTok and the Pop Music Rough Draft

The wildly popular platform has reshaped pop during the coronavirus pandemic, and changed how record labels grapple with unpredictable virality. Guest: Caryn Ganz.

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The Popcast is hosted by Jon Caramanica, a pop music critic for The New York Times. It covers the latest in popular music criticism, trends and news. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. Listen to this podcast in New York Times Audio, our new iOS app for news subscribers. Download now at nytimes.com/audioapp