How To Develop A Point of View For Your Company

Today I explore developing a point of view for your business. I cover: How to build your company’s points of view What to do if you don’t know your point of view Two examples from IBM and Sampler Why features don’t matter, value does How to apply this to your sales and marketing — If you want to skip ahead: (00:00) How to develop a point of view for your business (03:07) How Sampler built a point of view for their market (06:20) What if you don’t know your point of view (09:00) Why features don’t matter (10:11) How IBM handled its own point of view (15:15) How to apply point of view in sales and marketing (17:38) Thanks for listening — Where To Find April Dunford: Podcast Website: https://www.positioning.show/  Personal Website: https://www.aprildunford.com/  LinkedIn: https://www.linkedin.com/in/aprildunford/  Instagram: https://www.instagram.com/aprildunford/  Twitter: https://twitter.com/aprildunford — Referenced: Sampler https://www.sampler.io/  — Production and marketing by https://penname.co/

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Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.