The Art of Discerning Sound Marketing and Sales Advice
Today I cover how to know if you're getting good marketing and sales advice, and why it’s so important to carve your own path. I discuss: • What I learned from traditional marketing advice • Why traditional marketing advice falls short • The story of how a fax machine campaign became my best-performing initiative • Why you should not blindly follow popular marketing trends • The importance of figuring out what works for YOU — If you want to skip ahead: (00:00) Today’s topic: how to know if you’re getting good marketing and sales advice (02:42) What I learned from traditional marketing education (06:46) Specific examples of how traditional marketing education falls short (13:52) Why you should be wary of blanket statements (15:47) The story of how a fax machine campaign became our best-performing initiative (26:14) How to decipher good vs bad marketing advice (32:34) Why I’m always careful in the advice I give — Where To Find April Dunford: Podcast Website: https://www.positioning.show/ Personal Website: https://www.aprildunford.com/ LinkedIn: https://www.linkedin.com/in/aprildunford/ Instagram: https://www.instagram.com/aprildunford/ Twitter: https://twitter.com/aprildunford — Referenced: • Chrysler: https://www.chrysler.com/ • Volvo: https://www.volvocars.com/us • Pepsi: https://www.pepsi.com/ • Liquid Death: https://liquiddeath.com/ — Production and marketing by https://penname.co/