Take it to the Virtual Streets - Education and Public Relations
Scientists have a professional responsibility to explain the benefits of their science to the public. Social media has changed the landscape of communication, making it both easier and harder for the scientific community to reach the wider society. The ease of distribution and availability of information is in many ways positive, but misinformation flourishes, too, as it is increasingly difficult to assess sources and incentives. How can the scientific community reach the public through soci...