Hacking Humans, with Ajay Jilka - Part 2
VIDEO GAMES, COVID-19 AND CHINESE YOUTH – in part 2 we learn about some of Ajay’s hacks for understanding the real people behind the rise of Esports. All through the lens of his recent report involving research among 16-21 year old Chinese gamers. As a ‘perfect storm’ forms around the opportunity for brands, we unpack some of the big themes from 3 angles: 1) Cultural significance of Esports, and the driver of national pride 2) Commercial opportunities – including his involvement in Nike...