Jocelyn Tse, The Full Feast; Parts 1-3
Top-down to Bottom-up; this full feast episode cover all 3 parts of our conversation with strategist Jocelyn Tse. Through the lens of a career that has spanned the big creative agency world in China and Hong Kong, and most recently as the founder of the independent collective MMSN, we get Joceyln's take on: - How both an outside-in and human-centred approach has brought her success - Creativity in a Chinese context, and how it differs from Western markets - The rise of the collective a...