We communicate, shop, and find entertainment online; it’s how we experience our world in the 21st century. These online experiences aren’t complete without sound. From the "ta-dum" sonic logo preceding a streamed movie... to the "ping" of a messaging app, these sounds are carefully conceived to evoke emotions, to encourage and inform, and to enhance the user experience. In the first episode of “Powered by Audio”, host Randi Zuckerberg talks with Josh Mobley, one of the artists who creates U.I. audio -- User Interface sounds. Then Randi discusses the scientific measurement of audio’s influence on human perceptions with Scott Simonelli, CEO of research firm Veritonic. See acast.com/privacy for privacy and opt-out information.