Cost per Conversion is Defined by Cost per Click and Conversion Rate
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss cost per conversion being defined by the cost per click and conversion rate. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast