How do I advertise on Google Ads if my industry has low search volume?

Today's question comes from Tana in Cape Town, South Africa. Tana wants to know how she can advertise effectively on Google Ads if her industry isn't searched for very often. The guys give tips on how to deal with low search volume keywords. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.