How does Google's smart bidding strategies know which conversions to optimize for?

Today's question comes from Rob in Brisbane. Rob wants to know how Google determines which conversions to optimize for with its smart bidding strategies? Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.